Government launches recruitment drive for adult social care – ITV News

The Government has launched a recruitment campaign to try to plug a hole of 110,000 vacancies in the social care workforce.

More than 1.45 million people work in social care at the moment, but an extra 650,000 workers will be needed by 2035 due to an ageing population, ministers said.

The move was welcomed by charities but they said more needed to be done to improve working conditions and pay.

The new campaign – Every Day Is Different – also comes as the Health Foundation published its own report on the NHS workforce, expressing concerns about the growing number of staff shortages across the board.

Social care is a hugely important service on which many depend and more needs to be done to make it an attractive career

Caroline Abrahams, Age UK

It said there were “worrying trends” in community care, with a drop in nurses and health visitors in the community.

The new Department of Health and Social Care (DHSC) campaign aims to promote social care as a career with good progression and professional development.

It will promote a range of roles, including carer in a nursing home, activities co-ordinator in the community, hospital occupational therapist and personal assistant in a person’s home.

Care minister Caroline Dinenage said: “There is huge demand for more care professionals who work incredibly hard to look after the most vulnerable people in our society.

“We must spread the word that careers in adult social care can be rewarding, varied and worthwhile.


Source: Government launches recruitment drive for adult social care – ITV News

1 thought on “Government launches recruitment drive for adult social care – ITV News

  1. It is good that the Department of Health & Social Care are pushing a recruitment drive within Social Care, however, it would have been much better if this recruitment drive was coupled with a realistic wage.

    Within Social Care most carers, be they Home Carers, Supported Living Carers, Care Home Carers, etc are paid on or around the National Living Wage of £7.83, that is if they are age 25 or more. If they are only 18 – 25 they may even only be paid the National Minimum Wage of £7.38.

    A more realistic wage would be the Living Wage of £9.00 be they 17 or more.
    It is correct that there is a major crisis within Social Care as most, if not all Care Service Providers are short of staff and due to the Governments Austerity Cuts to Local Authorities whereby the Grants paid to these Local Authorities have been drastically cut and are still being for at least the next few years, so the funding will be worse, thereby increasing the crisis in Social Care.

    These Local Authorities fund the Care Service Providers to employ the care workers, if the Government increased the Grants to Local Authorities so they can sufficiently fund the Providers to pay their workers the Living Wage. This would be an insentive for persons to join the Care Industry and thereby increase the quantity odf the service and in doing so the Quality

    It is because of this crisis and lack of sight of this Government, of which the DHSC is part, that FLASh (Families Lobbying & Advising Sheffield) have lauched an EPetition ‘Pay all employed carers the Living Wage’ link

    Further information at!Aq2MsYduiazglWxA60JAY_2cpvN8

    Please support this Petition and the carers employed by Care Service Providers.

    Then could you share the Petition with family and friends, but also your MP and Local Councillors. Even share to Care minister Caroline Dinenage MP and Matt Hancock the Health & Social Care Minister.

    Make sure the Government knows the strength of feeling for Adult Social Care, for one day you or a relative of yours may be in need of it.


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